The magazine’s early commercial success led to a number of spin-off publications under the Shama umbrella. Its peak circulation is unknown since the company’s financial records did not survive the closing of the Shama office in 1999. Shama was the first monthly Indian journal of any kind in any language to surpass the 100,000-subscribers milestone, which it did as early as 1949. Three generations of the Dehlvi family were involved in Shama empire's management beginning from its founder Yusuf Dehlvi, his three sons Younus, Idrees and Ilyas Dehlvi as well as some of their wives and children who also frequently contributed articles for the monthlies. The magazine was a household name and has been described as a 'movement of Urdu which gave birth to a new tradition'. Considered the world's biggest chain of Urdu-language magazines at the time, the Shama group published several other famous magazines and digests including Sushama (Hindi), Khilauna, Dost aur Dosti, Bano, Sushmita, Mujrim, Doshi, A'inah, Shabistan and Rasia Kashidakari. I am a trained webĭesigner ( is the site for my web designing company) and maybe I can be of assistance.Shama was a monthly Indian Urdu-language film and literary magazine published from 1939 to 1999. To have your own domain name ( for example : ) and your independent hosting - let me know if you need any help in that regard. I noticed that your site is running as a sub site of '' If in future you intend Once I finish my work and write an article in urdu, may be you would how to self publish / how to create an ebook. I am currently researching another related topic I hope your readers will find it interesting and useful.

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